Webinar: Scaling The European Ecommerce Market
Tuesday, October 10th
12:00 PM – 12:45 PM (EST)
The European ecommerce market is growing – with revenue estimated to reach $632 billion in 2023.
Unlike the highly competitive US market, Europe’s advertising landscape is both less saturated and less advanced, creating an opportunity for forward-thinking American brands to stand out.
Join us on Tuesday, October 10th at 10:30 AM EST for this one-off webinar for ecommerce brands, where we will explore strategies for scaling the European market.
In this webinar, Nest’s Luke Jonas and Arnaud Betourne will explain strategies for scaling the European market, including:
Where you Should – and Shouldn’t – Localize for European Markets
Don’t translate any part of our campaign before testing broad in English, so you can gauge where demand exists. Once you know where your brand resonates, group countries together to drive efficiency and give platforms more data for targeting and budget optimisation.
Dominate With a Full-Funnel Marketing Strategy
Europe’s marketing landscape is not as advanced as the US. This, combined with the cheaper traffic costs, is a big competitive advantage for brands that approach Europe with a full-funnel performance and brand strategy.
A Different Creative Language
Creative trends differ between the US and Europe, and ad translations should aim to sound native instead of using direct translations – so how should brands build a creative strategy for the region?