Webinar: Meta costs are at a 3-year low, what does this mean for Q4 strategy?
Wednesday 2nd August 2023
11:00 AM – 12:00 PM (BST)
Meta costs have fallen through the floor, with CPM down by an average of 35% YoY across our portfolio of clients.
Meanwhile, average conversion rates are up 48% YoY, driving down customer acquisition costs.
Join us on Wednesday 2nd August at 11:00 AM BST for this one-off webinar for ecommerce brands, where we will explain how to leverage the current opportunity on Meta to win this Q4.
In this webinar, Nest’s Luke Jonas, Arnaud Betourne and Rodrigo Aspillaga
will explain the trends behind better Meta results, including:
Advertisers that remain on Meta are benefitting from reduced competition due to macro-economic issues, and a shift back to offline following the pandemic
Higher conversions behind surge in ROAS
Conversion rates on Meta are comfortably higher at a 48% increase YoY due to a combination of better attribution and enhancements to Meta’s algorithm improving targeting
Improved ROAS = an opportunity to scale spend
Cheaper traffic and better conversions from Meta means we’re seeing 34% higher ROAS over the past three months – and have been able to scale spend accordingly