Business Insider: ‘Facebook faces a reckoning as advertisers slash spending and abandon the platform for the first time ever’

Nest CCO Luke Jonas appeared in Business Insider article: ‘Facebook faces a reckoning as advertisers slash spending and abandon the platform for the first time ever’.

“Some ecommerce companies are pouncing on dips in Meta’s ad prices and accelerating their ad spending when they see the opportunity,” Jonas explained.

“This is an opportunity for more nimble brands to react to data rather than economic sentiment.”