Business Insider: ‘Meta’s ad business is making a comeback thanks to its AI-powered improvements’

Nest CCO Luke Jonas appeared in Business Insider article: ‘Meta’s ad business is making a comeback thanks to its AI-powered improvements’.

“E-commerce advertising agency Nest found that conversion rates on Meta — a measure of an ad campaign’s performance — were up 47% on Black Friday last year versus 2021 for its clients,” Business Insider wrote.

“This boost happened in part due to ad platform improvements Meta had made last year,” Jonas explained.