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James Mullard 1 min read

Business Insider: ‘Meta’s ad business is making a comeback thanks to its AI-powered improvements’

Nest CCO Luke Jonas appeared in Business Insider article: ‘Meta’s ad business is making a comeback thanks to its AI-powered improvements’.

“Ecommerce advertising agency Nest found that conversion rates on Meta — a measure of an ad campaign’s performance — were up 47% on Black Friday last year versus 2021 for its clients,” Business Insider wrote.

“This boost happened in part due to ad platform improvements Meta had made last year,” Jonas explained.

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