Business Insider: ‘Meta’s AI advertising dreams have become a nightmare for brands’

Nest CGO Luke Jonas appeared in Business Insider article: Meta’s AI advertising dreams have become a nightmare for brands.

“Luke Jonas, chief growth officer of the marketing agency Nest Commerce, emphasized the importance of keeping a human in the loop when testing AI-generated ads. “A machine optimizing for 6 million advertisers will occasionally give you two handlebars.”

At that scale, cost caps the models they can offer, and that caps quality.

None of that changes the direction. Gen AI ads are already in consumer feeds, and they’ll be a big part of what feeds look like next. Quality will be the judge.

That’s the gap we built Nest Creative AI for:
> Gen AI ads at scale
> Real creative control and brand input
> Humans in the loop before anything ships

Scale without taste gets you two handlebars. Taste without scale gets you left behind.

The trick is having both.

Read the full article here.