Campaign: ‘The future of seamless shopping’

Nest CEO Will Ashton appeared in a Campaign report produced by Meta: ‘The future of seamless shopping’ and ‘How to capitalise on digital leadership today for the future of commerce tomorrow’.

“We think seamless shopping will be the future, as it is easier for the consumer and enriches data within the ecosystem,” Ashton explained.

“Also, with recent headwinds such as competition and new privacy initiatives, investing in best-in-class creative is more important than ever to ensure traffic is efficient and the creative is driving the most awareness and lift for the brand.”