Campaign: ‘Meta ad costs hit five-year low as creative drives performance’

Campaign Magazine recently reported on Nest’s ad trends data in their article ‘Meta ad costs hit five-year low as creative drives performance’ as well as in its July Tech Update round-up and in sister publication Performance Marketing World.

“Creative has been the main driver of performance, the study found, based on the performance data of more than 50 ‘top performing’ brands,” the publication reported.

“As Meta and TikTok have rebuilt their ad engines around AI and targeting, brands are seeing stronger results by producing more creative rather than relying on audience segmentation, Nest claimed. Unique ads increased by 57% year on year on Meta, while spend per creative fell by 59.”

Find out more in the Campaign feature, July Tech Update round-up, and read Nest’s full Readout report here.