ChannelX: ‘Ecommerce trends & decisive shift in digital marketing landscape’

ChannelX recently reported on Nest’s ad trends data in their article: ‘Ecommerce trends & decisive shift in digital marketing landscape’.

“New analysis of the ecommerce landscape reveals the demise of traditional performance only marketing, as sophisticated brand building takes centre stage. The report from Nest Commerce reveals that digital brand building described as ‘full funnel performance’ is the needed approach to build awareness and win customers across increasingly video-first platforms including Meta, TikTok and Google,” the publication reported.

Find out more in the ChannelX feature and read Nest’s full report here.

Related thinking

Get in touch