Ecommerce Age: ‘Ecommerce brands are spending 158% more on upper-funnel objectives’

Nest CEO Will Ashton was featured in Ecommerce Age’s report on Nest’s ad trends data: ‘Ecommerce brands are spending 158% more on upper-funnel objectives’.

“Advertising spend on brand objectives has spiked among ecommerce companies in Q1 2023, up 158% year-over-year (YoY) and 6% quarter-over-quarter (QoQ), growing much faster than performance objectives in the latest three-month period,” Ashton explained.

Read more in the full article and read Nest’s full report here.