Ecommerce Age: ‘Which Meta and TikTok strategies were behind more efficient results for brands in Q4?’

Nest CEO Will Ashton was featured in Ecommerce Age’s report on Nest’s ad trends data: ‘Which Meta and TikTok strategies were behind more efficient results for brands in Q4?’.

“Meta is now cheaper than in 2021. After being higher for most of 2022, Cost per Thousand (CPM) dropped beneath levels seen in 2021 – and has remained lower since,” Ashton explained.

Read more in the full article and read Nest’s full report here.