Econsultancy: ‘How are advertisers measuring success on TikTok’

Nest CEO Will Ashton was interviewed for Econsultancy’s article ‘Lower CPMs but higher in the funnel? How are advertisers measuring success on TikTok’.

“Brand awareness is notoriously difficult to measure as there are metrics outside the pixel but a combination of brand lift studies, tracking direct traffic and brand engagement. To maximise ROAS you need a combination of an effective DR strategy through in-feed and video shopping ads to drive action,” Ashton explained.

Read more in the full feature.

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