Econsultancy: ‘Social Commerce Best Practice Guide’
Nest CEO Will Ashton was interviewed for Econsultancy’s ‘Social Commerce Best Practice Guide’.
“Social commerce is both a vision and reality for Meta. The reality of social commerce on Meta today is discovery through advertising. Ad formats such as dynamic ads and product catalogues deliver relevant advertising to audiences based on their interests, behaviour and intent. These formats are getting smarter as Meta rolls out Advantage+ shopping campaigns. This takes discovery commerce a step further, using AI to eliminate the manual steps of ad creation,” Ashton explained.
Read more in the full report.
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