Fashion Network: ‘Performance marketing shifts to social-first as search is less efficient’

Fashion Network recently reported on Nest’s recent Readout report: ‘Performance marketing shifts to social-first as search is less efficient’

“Against a backdrop of rising consumer confidence, the report reveals there has been a 57% year-on-year increase in average ad spend on Meta platforms, 5% up from peak season, Q4 2023. Overall Meta CPMs are rising by 6% year-on-year, due to increased competition within the platform with advertiser activity hotting up in response to a more positive outlook,” the publication reported.

Find out more in the Fashion Network feature and read the full report here.