FinTech Global: ‘Nest Commerce exposes finance’s ad creative gap’

FinTech Global recently covered Nest’s latest report ‘Finance’s creative gap: the 2026 paid social report’ in their article ‘Nest Commerce exposes finance’s ad creative gap’.

“The study, carried out alongside B2B research firm NewtonX, the specialist market research provider, questioned 50 senior UK finance marketers spanning a range of institutions and FinTechs, supported by a series of in-depth interviews,” the publication reported.

“It found that two-thirds of the finance brands surveyed had 50 or fewer unique ads running at any given time, compared with an average of 443 among the ecommerce brands in Nest’s own client base, a gap of roughly nine times.”

Read FinTech Global’s write-up here as well as our full report as we highlight finance’s creative gap.

How can brands close it? We’re hosting an exclusive event alongside Meta to reveal the Nest creative playbook.