Campaign: ‘Pitch Update – Nest wins Hobbs London, Phase Eight and Whistles’

The announcement of Nest’s latest client win of Hobbs London, Phase Eight and Whistles was featured in Campaign’s Pitch Update, its round-up of the latest pitches, reviews and account wins.

“Nest Commerce has been hired to run paid social for TFG London fashion brands Hobbs London, Phase Eight and Whistles,” the publication reported.

The partnership will focus on scaling customer acquisition and driving down the cost of winning new customers. Nest will deploy its proprietary AI tech, Nest Creative AI, to optimise ad performance and combat creative fatigue, while its creative arm Nest Studio will rework TFG’s existing assets to ensure they land in a social-first environment.

The appointment follows a strong period for paid social agency Nest Commerce, which has grown 75% over the past year off the back of new client wins such as Damson Madder and Ridge. The agency now works with over 40+ ecommerce brands, managing upwards of £100M in media spend.

According to Luke Jonas, co-founder of Nest Commerce: “We are delighted to partner with TFG London, a major new client as we continue our strong growth trajectory. TFG beautifully encapsulates elegance & British heritage and we will leverage paid media, creative optimisation and our proprietary tech, to deliver the advertising edge for the business.”

Ally Bradshaw, chief customer officer, TFG London added: “We are pleased to appoint Nest Commerce as we develop our ambitious growth plans for 2025. Nest have unrivalled expertise in fashion and full funnel marketing and we are excited to see what they can deliver for the business as we look to build efficient scale.”