IMRG: ‘3 Ways to Increase Customer Acquisition & Retention’
Nest CCO Luke Jonas was featured in ‘3 Ways to Increase Customer Acquisition & Retention’.
“As a result of rising media costs and the power of Meta’s algorithm, creative has become the most important driver of performance within paid social acquisition. Advertisers that win in paid social in 2022 will be those who implement a social-first iterative strategy to deliver a compound effect on their performance,” Jonas explained.
Read more in the full article.