Inc: ‘How to Use Meta’s AI-Powered Advertising Tools’
Inc recently spoke to Nest COO Chris Howard about the impact of Meta’s Andromeda update: How to Use Meta’s AI-Powered Advertising Tools.
“Chris Howard, COO of UK-based digital marketing firm Nest Commerce, said producing the volume of creative necessary to make the most of GEM, Lattice, and Andromeda is so expensive that it “offsets the [revenue] benefits.” Howard says that to adapt to the creative demand of GEM, Lattice, and Andromeda, he’s started using AI-generated creative content for cost-effective ad campaigns.
“The only way to make the most of the change that Andromeda brought is by feeding it with creative,” Howard says. The company’s AI-assisted ad campaigns have saved it around 70 to 90 percent of traditional advertising costs.”
Read more in the full article here.
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