Internet Retailing: ‘Paid social propels Nadine Merabi’s transatlantic expansion’
Internet Retailing recently reported on Nest’s full-funnel performance strategy for Nadine Merabi: Paid social propels Nadine Merabi’s transatlantic expansion
“Manchester-based fashion retailer Nadine Merabi has seen customer spend for 2023 up by 20% following the introduction of a full-funnel paid advertising strategy, integrating brand and performance campaigns across Meta and Google.
The brand partnered with full-funnel performance, brand and creative agency Nest Commerce to deliver its paid social. The collaboration saw the retailer move from an organic growth strategy to scale spend by 61% increase during the initial six months of collaboration. The success of the strategy prompted them to double their budget for the competitive peak season,” the publication reported.