Internet Retailing: ‘Paid social propels Nadine Merabi’s transatlantic expansion’

Internet Retailing recently reported on Nest’s full-funnel performance strategy for Nadine Merabi: Paid social propels Nadine Merabi’s transatlantic expansion

“Manchester-based fashion retailer Nadine Merabi has seen customer spend for 2023 up by 20% following the introduction of a full-funnel paid advertising strategy, integrating brand and performance campaigns across Meta and Google.

The brand partnered with full-funnel performance, brand and creative agency Nest Commerce to deliver its paid social. The collaboration saw the retailer move from an organic growth strategy to scale spend by 61% increase during the initial six months of collaboration. The success of the strategy prompted them to double their budget for the competitive peak season,” the publication reported.

Find out more in the Internet Retailing feature and read Nest’s full case study here.

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