Keep Optimising: ‘Advertising: The essential Facebook ad strategies for Q4 success’
Nest’s Group Account Director Sarah Geoffrion recently appeared on Keep Optimising Marketing Podcast episode: ‘Advertising: The Essential Facebook Ad Strategies for Q4 success’.
“The number one mistake Sarah says she sees is poor account structure — primarily having too many campaigns live at once. Segmenting attention and budget across too many user groups will dilute the outcome,” Geoffrion explained.
“Shape up your ad structure by understanding what ads are working, prioritising good creative, feeding Feedback lots of data and giving ads plenty of run time.”
Listen to the podcast here.