LinkedIn News: ‘What’s new this Black Friday?’

Nest CCO Luke Jonas was featured in the LinkedIn News article ‘How can UK brands crack America?’.

Luke wrote: “IMRG’s Andy Mulcahy has reported reduced purchases as Black Friday approaches. Conversions and purchases are picking up. It seems that consumers were waiting until Black Friday week to make purchases. Nevertheless, since Sunday, there has been a significant spike in purchases. After an initial drop to levels similar to 2022, CVR this week is now up 36% YoY.”

Read more in the LinkedIn news article.

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