LinkedIn News: ‘How can UK brands crack America?’

Nest CCO Luke Jonas was featured in LinkedIn News’ article ‘How can UK brands crack America?’.

Aaron Toumazou, Retail Editor at LinkedIn News wrote: “In a recent LinkedIn post, Nest co-founder Luke Jonas outlined five key elements for success in the US, dissecting the nation’s key business nuances. Among his suggestions, Jonas says it’s key to know which metrics to look out for, have a clear strategy for gradual growth, leverage digital channels, understand Americans’ more impulsive shopping habits and acquire a business partner with prior US experience.”

Read more in the LinkedIn news article and read Nest’s full article here.