LinkedIn News: ‘The time is now for UK retailers in the US’
Nest CGO Luke Jonas was featured in the LinkedIn News Retail Wrap-Up: ‘The time is now for UK companies in the US’.
The publication wrote: “When should UK firms consider expanding across the pond?
According to Luke Jonas, co-founder of an e-commerce agency, recent developments in the US have significantly raised the stakes for advertising performance.
“Spend was up by 244% YoY, while average conversion rates have increased by 62% YoY,” he shared in a LinkedIn post. “You will not get a better moment than now to invest in the US.”
However, Jonas cautions that the upcoming election could affect consumer confidence. He suggests that if Trump wins, Democrat-leaning states, which are common target markets for UK brands, might experience a “retail malaise”.
Read more in the LinkedIn news article and Luke’s full LinkedIn post.
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