MediaPost: ‘Brands resisting TikTok risk falling too far behind’
MediaPost’s Marketing Insider recently published an article from Nest CEO Will Ashton: ‘Brands resisting TikTok risk falling too far behind’.
“It’s time to overcome any fear of the unknown and start experimenting. Consider the significant benefits of getting TikTok ads right, factored against the risks of being left behind and having to play catch-up when platform costs increase,” Ashton explained.
Read more in the full article here.