MediaPost: ‘Can Meta’s New Reels Ad Formats Compete With TikTok?’
Nest CEO Will Ashton was featured in MediaPost’s report on Nest’s ad trends data: ‘Can Meta’s New Reels Ad Formats Compete With TikTok?’.
“Driven by TikTok’s huge impact, Meta continues to invest in short-form video, and brands are developing more sophisticated strategies. As audience behaviour changes, we are now seeing conversion rates on Facebook and Instagram approaching parity with static ads,” Ashton explained.
Read more in the full article and read Nest’s full report here.