MediaPost: ‘Specialisation wins in AI-driven future’

MediaPost’s Marketing Insider recently published an article from Nest CEO Will Ashton: ‘Marketing’s metamorphosis: Specialisation wins in AI-driven future’.

“By combining granular sector knowledge with AI expertise, agencies can deliver hyper-customised campaigns and technology solutions that tackle clients’ strategic problems head-on. Indeed, instead of fearing AI’s disruption, forward-thinking agencies can leverage it as a game-changer for product development,” Ashton explained.

Read more in the full article here.

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