MediaPost: ‘Zuckerberg’s Call For Superintelligence Will Change Ad Creative Forever’

MediaPost’s Marketing Insider recently published an article from Nest CEO Will Ashton: ‘Zuckerberg’s Call For Superintelligence Will Change Ad Creative Forever’.

“Over the past few months there has been a series of mammoth investments from tech giants like Meta, Google, and ByteDance into AI infrastructure and microchips. A large reason for this spending is updating their advertising systems to deliver true personalization — the crux of Zuckerberg’s vision.”

“While this has always been the goal of advertising, a previously unimaginable level of precision is now possible, thanks to huge computational power, faster processing and machine learning. Using billions of behavioral signals they have gathered on users, platforms like Meta and TikTok can now instantly sift through millions of ad variants to serve the right ad to the right person at the right moment,” Ashton explained.

Read more in the full article here.