Performance Marketing World: ‘Adland on the cusp of ‘record breaking’ Black Friday weekend’

Performance Marketing World recently reported on Nest’s ad trends data in their article: ‘Adland on the cusp of ‘record breaking’ Black Friday weekend’.

The publication reported: “Despite an adspend freeze in Q3, new research reveals that brands who have favoured full-funnel investment this year could enjoy a Q4 ROAS surge.”

“With a potentially record-breaking peak shopping season on the horizon, those who have invested in digital brand-building over the summer are set to reap the rewards, according to Nest Commerce’s latest The Readout report.

“With Q3 often seeing a slowdown in adspend, as reflected by the latest IPA Bellwether report, this latest Readout report reveals a surprising uptick over the summer of brands investing in both digital brand building and immediate sales, known as full-funnel performance, with this group of retailers enjoying a 15% growth in revenue QoQ”

Find out more in the Performance Marketing World feature and read Nest’s full report here.