Performance Marketing World: ‘Adland reacts to Google’s big cookie comeback’

Nest COO Chris Howard was featured in a recent article by Performance Marketing World: ‘Adland reacts to Google’s big cookie comeback’.

The publication reported: “With a single blogpost on Monday, Google has wiped out four years of development, debate and drama about the death of cookies. But has that time been wasted?”

Chris responded: “While the announcement came as a surprise, the decision to move away from complete deprecation of third party cookies isn’t a shock given the challenges from regulators and legislators to a Google-controlled privacy sandbox.

“Smart advertisers are already well ahead of the game with measurement strategies based on triangulating privacy-safe methods such as incrementality testing and econometrics. Combining targeting based on first party and in-platform data with highly relevant creative optimised for digital environments is critical for advertisers looking to get ahead in a post-cookie world.”

Find out more in the Performance Marketing World feature.