Performance Marketing World: ‘Black Friday review: Meta advertising comes up trumps’

Performance Marketing World recently reported on Nest’s ad trends data in their article: ‘Black Friday review: Meta advertising comes up trumps’.

“Research from Nest Commerce indicates this additional faith in Meta’s advertising were ad dollars well spent. Based on 120 million Meta impressions across the Black Friday to Cyber Monday period, Nest uncovered a 26% YoY decrease in average CPM (cost per thousand impressions). Importantly, average order values experienced a notable uptick, rising by 17% YoY, far outstripping inflation,” the publication reported.

Find out more in the Performance Marketing World feature and read Nest’s full report here.

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