Performance Marketing World: ‘Paid social strategy: 6 ways to ensure your creative stays ahead of the trends’

Nest’s Head of Creative Ben Ryder recently wrote an article for Performance Marketing World: ‘Paid social strategy: 6 ways to ensure your creative stays ahead of the trends’.

“Meta reported in 2020 that 56% of a brand’s sales lift is due to the quality of ad creative, and this has likely only become more significant as targeting has become more challenging. Not only does good creative improve click-through rates, but Meta’s ad auction actually prefers good creative, which reduces the cost of the auction and lowers CPM,” Ryder explained.

“So what can brands do to maximise the performance of their creative?”

Find out in the full article.