Performance Marketing World: ‘Full-funnel strategies drove a 38% boost to ecommerce conversion rates in peak season’

Performance Marketing World recently reported on Nest’s ad trends data in their article: ‘Full-funnel strategies drove a 38% boost to e-commerce conversion rates in peak season’.

The publication reported: “A full-funnel approach to e-commerce is driving more conversions than anything else, according to Nest Commerce’s latest Read Out Report.
The quarterly report, which uses global data from over 40 e-commerce brands managing over £100m of media spend, revealed that e-commerce brands employing full-funnel marketing strategies enjoyed a 38% year-on-year (YoY) increase in conversion rates in Q4 2024.

“Notably, brands employing full-funnel strategies outperformed brands focusing solely on bottom of the funnel activities, which suffered a 28% decline in conversions YoY.

“This demonstrates the effectiveness of embracing a ‘funnel first’ approach to marketing..”

Find out more in the Performance Marketing World feature and read Nest’s full report here.