Performance Marketing World: ‘Meta cheaper than 2021 pre-Black Friday, as tech giant ‘reels’ in spend with 4000% rise on short-form video’

Performance Marketing World recently reported on Nest’s ad trends data: ‘Meta cheaper than 2021 pre-Black Friday, as tech giant ‘reels’ in spend with 4000% rise on short-form video’.

“Latest figures from Nest Commerce show that despite increasing week on week in the run-up to Black Friday, CPM on Meta was less extreme than in 2021 and has remained lower since then,” the publication reported.

Find out more in the Performance Marketing World feature and read Nest’s full report here.