Performance Marketing World: ‘Ecommerce ad competition reaches new heights: 39% rise in CPM for the UK’

Performance Marketing World recently reported on Nest’s ad trends data: ‘E-commerce ad competition reaches new heights: 39% rise in CPM for the UK’.

“Competition remained fierce for e-commerce businesses at the start of 2022, with increases in cost per thousand impressions (CPM) growing globally both over the year and the quarter in Q1 2022, according to the latest reporting on Facebook advertising trends,” the publication reported.

Find out more in the Performance Marketing World feature and read Nest’s Q1 Facebook Advertising Trends Report here.