Performance Marketing World: ‘Record surge in Black Friday sales driven by increased adspend and emerging channels’

Performance Marketing World recently reported on Nest’s Black Friday data in their article: ‘Record surge in Black Friday sales driven by increased adspend and emerging channels’.

The publication reported: “Brands that invested in full-funnel strategies had a 41% higher spend YoY during this period, according to the report, while brands that relied purely on bottom-of-funnel strategies only saw a 10% increase in spend.

“The report also highlighted that brands that invested in top-of-funnel marketing ahead of the peak period were better positioned to capitalise on the heightened demand.”

Find out more in the Performance Marketing World feature and read Nest’s full report here.