PerformanceIN: ‘Why ignoring Meta’s Shops could destroy your brand’

Nest CEO Will Ashton wrote an article for PerformanceIN: ‘Why Ignoring Meta’s Shops Could Destroy Your Brand’.

“In order to meet the commercial needs of advertisers, Meta is developing a ‘Social Commerce’ model across their platforms with the launch of Shops on Facebook and Instagram. This model will enable advertisers to benefit from customers purchasing directly through the Meta platforms,” Ashton explained.

Find out more in the full article.