The Drum: ‘How to adapt your marketing strategy to Apple’s tracking changes’

Nest were featured in a recent article by The Drum: ‘How to adapt your marketing strategy to Apple’s tracking changes’.

“iOS 14 will change the landscape of paid social, but not extinguish it as a powerful channel. Brands that will feel the impact are those that haven’t optimized their approach to paid social. Those that have the capability to adapt and test new approaches after the ATT prompt and interpret the data to determine how to optimize their performance will come out the winners.”

Find out more in the full article.