The Drum: ‘The economic sun is shining, but is your ecom strategy beach-ready?’

Nest CEO Will Ashton recently published a recent article in The Drum: ‘The economic sun is shining, but is your e-commerce strategy beach-ready?’. Here is an extract:

“Brands have faced years of stagnant performance with agencies or in-house teams that haven’t moved with the times. Against a backdrop of fear of economic challenges and slashed budgets they have clung on to outdated bottom of the funnel tactics, which have amplified problems.

“As we approach the crucial Q4, the ecommerce landscape is marked by rising customer acquisition costs and a decline in brand search visibility. It is crucial for brands to target new audiences and build brand preferences and to do it fast.

“To paraphrase a well-worn election phrase: if ecommerce brands want change, they will need to vote for it. Because inertia will guarantee failure.”

Find out more in the full article as well as the latest Readout report here.