The Drum: ‘Could TikTok’s big bet on commerce insulate the platform against the threat of a US ban?’

Nest’s head of paid social Beatrice Quarshie was featured in a recent article by The Drum: ‘Could TikTok’s big bet on commerce insulate the platform against the threat of a US ban?’.

“The risk of a ban is likely to put off more conservative brands. However, this opens up an opportunity for more savvy brands to succeed – as if your competitors are investing elsewhere out of fear, this will make the platform more cost-effective.”

Find out more in the full article.

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