The Operators Ecommerce Podcast: ‘Going Global’

Nest were mentioned in the ‘Going Global’ episode of the The Operators eCommerce Podcast.

Sean Frank, CEO at Nest client Ridge, said: “We are traditionally very anti-agency, but we’ve just started hiring localized agencies to start scaling our international business. We hired a company called Nest, they are a big UK agency and they’re doing a bunch of creative for us.

“They did an audit, and the first thing they said is, yeah, this is the most American creative I’ve ever seen in my life. It is so obvious you are an American brand trying to sell here. You use words that don’t exist, you have this giant truck offroading, that’s not a thing.”

Sean is joined by Jason Panzer, President at Hexclad Cookware, Matthew Bertulli, CEO at Lomi & Pela Case, and Mike Beckham, CEO of Simple Modern. Listen to the full podcast here.