TikTok Newsroom: ‘Nest launches AI creative platform Hummingbird on TikTok’
TikTok’s newsroom recently covered their partnership with Nest to fund Nest Creative AI for TikTok.
“Today, we’re announcing a partnership with Nest Commerce, the UK agency bringing together performance marketing, creative production and AI through its Hummingbird platform,” the announcement reads.
“TikTok provided Nest with a technology grant to help develop Hummingbird for the platform, and this September it launches on TikTok.”
Kris Boger, GM, Business Solutions UK, Ireland & Benelux, TikTok, said: “Creative is one of the biggest drivers of performance on TikTok, but the challenge for brands is keeping pace with how quickly culture and audiences move. The opportunity for AI isn’t to replace creativity, it’s to help great creative teams learn faster, experiment more and turn those insights into better work. That’s what we saw in Hummingbird. Nest has combined technology with real creative and performance expertise, with people firmly in control of the process. It’s exactly the kind of innovation we want to encourage on TikTok, which is why we backed its development and are excited to launch it with Nest at our London headquarters.”
Will Ashton, CEO & Co-Founder, Nest Commerce: “TikTok gives brands an incredible opportunity to learn quickly from creative and turn those insights into growth. We built Nest Creative AI to help teams do that at greater speed and scale, understanding what’s resonating, using those signals to shape the next round of creative, and keeping expert judgement at the heart of every decision. Launching it live at TikTok’s UK headquarters is the perfect way to show what that looks like in practice.”
Read more in TikTok’s full announcement and see Nest Creative AI land on TikTok live on 23 September at their UK headquarters.
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