Campaign: ‘Pitch Update – Urban Outfitters has picked Nest Commerce to take on its paid social’

The announcement of Nest’s latest client win of Urban Outfitters was featured in Campaign’s Pitch Update, its round-up of the latest pitches, reviews and account wins.

“Urban Outfitters has picked Nest Commerce to manage its paid social strategy and delivery across platforms like Meta, TikTok, Snapchat, and Pinterest in the UK, Germany, Italy, Spain,” the publication reported.

“Urban Outfitters is a global brand with a visionary approach to engaging audiences,” Luke Jonas, Chief Growth Officer of Nest Commerce, commented. “Our strategy will close the loop between performance and creative production in this new era of paid social personalisation, where creative volume and variety is the primary lever for success.”

The long-term agreement follows an initial partnership between Urban Outfitters and Nest Commerce on TikTok, which proved the approach, scaled spend and drove performance.

“We were looking for a partner who could execute the high-volume, high-quality creator content necessary to win across channels like TikTok and Meta,” said Tom McEwan, Head of Performance Marketing at Urban Outfitters. “The results and efficiency gains we saw from the initial trial confirmed Nest Commerce’s capability to drive both scale and profitable growth in our key European markets.”