WARC: ‘Platform Insights: Facebook 2024’
WARC recently recently published our data in their report: ‘Platform Insights: Facebook 2024’.
“Data from Nest Commerce suggests that spend on Meta among its clients is increasingly focused on top-of-funnel outcomes, with brands taking advantage of lower CPMs than those on offer for bottom-of-funnel campaigns. The trend is notably pronounced in the UK,” the publication wrote.
“Demand for outcomes such as conversion and Advantage+ Shopping Campaigns has been heightened during a period of economic uncertainty. In contrast, top-of-funnel CPMs are significantly down against the high point last seen in Q4 2022.”
Read more in the full report.
Ready to see what we can do for your brand?
Book a call with our team to get know more about it.
