WARC: ‘Platform Insights: Pinterest’
WARC recently recently published data from the April 2024 Readout report in their report: ‘Platform Insights: Pinterest’.
“Pinterest’s cost-per-acquisition is down 60% year-on-year, per data from Nest Commerce, and its conversion rate continues to grow. Leveraging keywords and interest targets is crucial for lower-funnel success,” the publication explained.
Read more in the full article and read the April 2024 edition of the Readout here.
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