WARC: ‘Taking back control from Meta’s algorithm: The imperative of rigorous testing’

WARC recently recently published an article from Nest co-founder and CCO Luke Jonas: ‘Taking back control from Meta’s algorithm: The imperative of rigorous testing’.

“Seduced by the promise of better results, many brands are being led by Meta’s algorithm and in-platform solutions. Critical analysis is side-lined, given the platform’s impressive reporting metrics that create a deceptive appearance of success. Meta’s algorithm, designed for over 13 million advertisers, is inherently straightforward – it drives sales, but the catch is, the algorithm determines which sales,” Jonas explained.

Read more in the full article.

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