The only way is up: Nest to power Crew Clothing’s next phase of growth

Crew Clothing is on a huge growth tip. Total Christmas sales soared by 45% in 2024, supported by a stunning 70% rise in online revenue, including a record-breaking Black Friday period. And the ambition is to go even further.

Nest has been a partner in the business’s bold expansion for the past three years, driving new ecommerce customers through a full-funnel paid social strategy and creative optimisation. 

The fruits of this long standing partnership were truly realised in a stellar performance in 2024. In the run up to Peak, Nest built awareness and consideration on digital channels, before pushing sales driven messaging to capitalise on shopper interest across Meta and TikTok. This drove unprecedented incremental demand throughout the period, as Crew sailed past its competitors.

And this is only the beginning. Raine Peake recently joined Crew as Group Digital Director with a mission to further accelerate growth across the business. To support Crew’s ambitious plans, Nest has now been appointed in an expanded brief to support search, social and creative across all Crew brands, including Ben Sherman, Pringle, Saltrock.

With unrivalled cross-channel expertise, Nest will drive efficiencies for the business by guiding all activity, providing creative content, asset optimisation, and in-house team upskilling. And for this omni-channel retailer it is of course not all about ecommerce. 

Nest’s experts will be deploying a sophisticated test and learn model to understand how online signals can drive both online and offline sales. Crucial in a year when this ambitious business is opening 20 new stores across the country.

According to Raine Peake: “After three successful years focused on paid social, we are incredibly excited to be expanding our partnership with Nest. Their creativity, passion, and vision align perfectly with our own.”

For Crew Clothing, the only way is up.