Prepare your Facebook Campaigns for Black Friday and Christmas with our Checklist

Prepare your Facebook Campaigns for Black Friday and Christmas with our Checklist
Use the checklist

Have you started preparing your Facebook accounts for Black Friday and Christmas yet? 

If you haven’t started, you should. Although you won’t be the only ecommerce business to leave it too late, you will miss opportunities to out-perform your competition and drive more sales.

Every year what works on Facebook the Black Friday and Christmas period changes, and with the events of this year, we’re expecting a bigger change than ever. 

That’s why we’ve built a 33-point checklist that goes through everything you need to think about as you prepare for Black Friday and Christmas in 2020.

Whether you’re looking for new opportunities to beat last year’s holiday sales or you’re tuning your Facebook account for the holiday season for the first time, the checklist helps you drive more sales at a lower cost per sale.

What is the Facebook Q4 Checklist?

Our Facebook Q4 checklist helps you prepare for Black Friday and Christmas by making a recommendations for your Facebook accounts and campaigns that set you up for success at the end of the year.

These campaigns are based on best practice we’ve developed at Nest Performance, and Facebook’s own guidelines, such as the Power5.

You’ll find the checklist useful if you

  • Want to understand opportunities to drive more revenue 
  • Want to understand how to correctly structure your campaigns for seasonal offers
  • Are used to doing the same thing every year and want to improve teh way you run your Facebook ads

How the Facebook Q4 Checklist works

The checklist is a Google Sheet that takes you through everything you need to prepare your Facebook campaigns ahead of the holiday season in Q4.

We’ve split all the the different elements of preparing for the holiday season into different parts. These range from elements of basic account structure through to strategies to drive more sales.

  • Technical set-up
  • Cross-border
  • Attribution
  • Campaign set up
  • Audience
  • Creative
  • Catalogue

Find out more in our checklist:

Use the checklist

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