Ready to scale your brand internationally? Find out with our Facebook Ecommerce Checklist

Ready to scale your brand internationally? Find out with our Facebook Ecommerce Checklist
Use the checklist

How do you know when you’re ready to scale your ecommerce business internationally?

If you’re looking to scale your ecommerce business in other markets, chances are Facebook will be one of your main acquisition channels.

But how do you know that your Facebook ads are ready to scale? Without clear guidelines for how your account is set up, you might be over-spending on under-performing ads.

We’ve put together a complete checklist that covers everything you need to have in place to successfully scale your campaigns on Facebook.

So whether you’re about to launch ads in a new market for the first time, or you’re looking to optimise your existing approach, the checklist helps you get the best possible return on ad spend.

What is the International Scaling Checklist?

Our Facebook Ecommerce Checklist ensures you’ve got everything in place to scale your Facebook campaigns into other markets.

All the information within the checklist is based on Facebook’s recommendations and the best-practice approach we’ve developed managing hundreds of millions of ecommerce ad spend over a decade.

You’ll find the checklist useful if you:

  • Want to understand whether your ecommerce business is ready to scale your Facebook ads in new markets for the first time
  • Have campaigns running in other markets, but aren’t getting the results you should be seeing
  • Want to double check that your Facebook account is set up correctly

How the International Scaling Checklist works

The checklist is an interactive Google Sheet which you can make a copy of for yourself. The checklist is split into four important sections: 

  • Eligibility to scale internationally
  • Technical set up
  • Strategic framework
  • Creative resources

What to do when you’ve filled out your checklist

Once you’ve filled out your checklist, you’re in a better position to understand what improvements you need to make to make your international scaling efforts more effective. 

Next we’d recommend a detailed audit of your Facebook accounts. We offer free Facebook account audits for businesses we think can scale globally.

Find out more in our checklist:

Use the checklist

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