How many ads should you be running on Meta? Ad volume calculator
Hummingbird AI
Meta Andromeda calculator
Enter your account details to see how many ads you should be running on Meta.
Your Account
Adjust the inputs to match your current account. Outputs update in real time.
%
10%40%
How many active ads are in your account today?
See what Andromeda wants from your account.
See your personalised report Get your numbers, benchmark against Nest’s client results, and see what’s possible at your spend level.
All tiers
How it works
The principles
Our model is built on how Meta’s Andromeda system actually works. Creative is training data for the algorithm.
Allocate 20-30% to creative testing
This is the ad testing budget that finds your next winners. Without dedicated creative testing spend, you’re scaling ads that are already fatiguing.
Launch ads every 1-2 weeks
Consistent velocity keeps the algorithm fed with fresh signals. Irregular launches cause performance troughs.
Expect 10-20% of ads to scale
From every batch of test ads, a small set earn their place in scaling campaigns. Volume is how you find them.
Why creative volume wins
Creative is training data for the algorithm
In Meta’s Andromeda era, ads are evaluated at the individual user level, not audience level. The algorithm learns from diversity.
Old World
5 ads per ad set
Advertisers controlled delivery through audiences, bids, and placements. A handful of hero ads ran indefinitely.
New World
50+ ads per ad set as the new baseline
The platform decides delivery. Your job is to feed it the most diverse, high-volume creative possible. Volume = signal.
The Bottleneck
Organisational speed
The constraint isn’t the platform. It’s how fast you can produce and test creative. Nest removes that bottleneck.
Ready to see yours?
Get your personalised report Plug in your spend, get your ad volume, and see how it stacks up against Nest’s client results.
Ready to see what we can do for your brand?
Book a call with our team to get know more about it.
