Webinar: Meta’s performance is back, and so are the measurement challenges

Meta has rebuilt its entire advertising tech since iOS14 – and now it’s paying off for brands that know how to leverage it.

With reduced competition and improved targeting from Meta’s algorithm, we are now seeing 35% lower CPM and 48% higher conversion rates YoY across our clients in Q2 of this year.

Despite better performance, however, there remain measurement challenges with Meta. This is especially true for brands relying on in-platform attribution (or, even worse, lack click measurement).

Join Nest’s Luke Jonas and Gabe Hughes, founder of data analytics agency Metageni, renowned for their bespoke attribution and Marketing Mix Modelling, for this exclusive webinar. Here, we will walk you through how to solve attribution challenges on Meta, and prep to capitalise on better performance ready for Q4.

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