Nest State of the Market: Q&A with Hannah Craik

“I expect to see a real divergence of success in ecommerce in 2023.

We are already seeing this trend play out already, with some brands like Reiss coming out of the pandemic stronger than ever with an expanded product range, and others like Made.com banking on their pandemic growth continuing and eventually going into administration. With compounding supply chain issues, this divergence will only continue.

Marketers should also realise the responsibility of their role. We have so much scope to shape what people think is desirable, what people want to wear, and what people want in their homes. By giving sustainable brands an unfair advantage, we can reduce the impact of our sector on the climate.”

Hannah Craik, Co-Founder and Director at Pivotal Consulting

Discover the latest ecommerce marketing trends and strategies in The Readout.